For more than 100 years, Rotary has united leaders who are committed to using their expertise to take action and improve their communities. Awareness of Rotary is high. But public understanding of who we are, what we do, and the value we bring to communities is concerningly low. It’s important that we tell our story in ways that help people everywhere understand what Rotary does, how we’re different, and why our work matters. Without this understanding, we can’t reach our full potential and bring more people together and improve even more communities worldwide.

No other organization is quite like Rotary. By using our unique voice consistently in all our messaging, we can ensure that our communications reflect our distinct character.

If we speak, write, and design in one voice, our communications will sound, read, and look unmistakably like Rotary. This will give our audiences a better understanding of who we are. Together, we can show the world that we’re people of action.

These resources will help make that easier for you. 

Any other marketing/public image questions? Reach out to our 2021-22 Public Image Chairperson, Marsha Vacca